Journalist, Lucy Gornall, shares her top tips for pitching your brand to press

If you want to take the plunge and get in touch with a journalist to tell them all about your brand, it might be worth reading this first.


I caught up with the gorgeous Lucy Gornall, Health and Fitness Editor for magazines including Now, Woman, Woman's Weekly and Fit & Well to ask for her top 5 tips when it comes to pitching your brand to a journalist like her.


Here's what she said:


1. Say something NEW. Yeah, we know that probiotics are good for the gut. Next. Is there some amazing new fact or statistic? A crazy piece of information which will make us go WOAH STOP THE PRESS. Get this in the subject line ideally…


2. If it’s a product, offer samples. Sorry, but it works. Everyone likes a freebie plus TRYING the product makes it far more likely we’ll include it; we’ve felt it, used it, enjoyed it (hopefully!)

3. We don’t need a life story. Because we won’t read it, realistically. Most publications won’t be overly bothered about a companies back story or how they ditched their full time job to pursue a ‘dream’. Great story but, no.

4. Think ahead. Some publications work to the day, others (like myself) work about 8 weeks ahead. So sending a pitch on ‘food for a royal wedding BBQ’ two days before the wedding, to a magazine that works well ahead of time, isn’t going to cut it. It won’t get used. It will be deleted.

5. Get the name right. Look, we all make mistakes of course,  but pitching an idea with the wrong name and wrong publication name too isn’t going to make someone want to

keep reading. Delete.


Lucy is on Instagram @lucyelizabethgornall.

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